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South Africa Global reach

Source.Shape.Connect.

Uurlaat Global brings sourcing, market connection and commercial execution together. We help wine, spirits and hospitality businesses strengthen how they present, communicate and sell, from the right product and trade material to the website, campaign and customer experience.

One connected offer

Five services. One commercial view.

01

Wine & Spirits Sourcing

Match a genuine commercial brief with the right product, producer and route to market.

Best suited to

Buyers, importers, distributors, brand owners and producers seeking a focused commercial connection.

What it can include

  • Buyer brief interpretation and product matching
  • Bottled, bulk and private label wine opportunities
  • Spirits sourcing through authorised production partners
  • Producer selection, samples and commercial coordination

OutcomeA credible route from a defined requirement to the right commercial conversation.

Download service overview
02

Website Build & Care

Give customers one clear place to understand the business and take the next step.

Best suited to

Wineries, hospitality businesses and independently owned brands with an outdated, incomplete or difficult website.

What it can include

  • Focused Website Reset or a complete new build
  • Online shop, enquiry and WhatsApp routes
  • Product, vintage, image and copy updates
  • Optional ongoing website care

OutcomeA credible, useful sales hub that can keep working after the launch.

Download service overview
03

Social Campaigns & Content

Create campaigns that are ready to publish and have a commercial point, not filler for the feed.

Best suited to

Brands with strong products or stories but no time, structure or consistent creative direction.

What it can include

  • Campaign concept, copy and visuals for each platform
  • Product launches and LinkedIn content led by the founder
  • Lifestyle photography and short form campaign assets
  • A practical posting route for the selected channels

OutcomeA clear campaign pack the business can publish and reuse with confidence.

Download service overview
04

Personalised Wine Experiences

Turn wine knowledge, interesting bottles and good company into a memorable hosted experience.

Best suited to

Private groups, companies, hospitality venues and producers wanting an informed but relaxed tasting.

What it can include

  • A flexible theme and wine selection
  • Personal hosting for private or corporate groups
  • Custom tasting note sheets for every experience
  • Wine supply and later orders through a licensed partner

OutcomeA polished, enjoyable experience with a lawful route to additional wine sales.

Download service overview
05

Brand & Trade Development

Bring the story, wines and commercial material up to the standard of the product.

Best suited to

Independent producers and established brands preparing for a launch, trade conversation or fresh market push.

What it can include

  • Positioning, brand story and founder profile
  • Trade presentations, tasting notes and sales sheets
  • Product and lifestyle content for digital channels
  • A clear route linking the website, online shop and enquiries

OutcomeA coherent commercial toolkit that helps the brand present and sell itself properly.

Download service overview

Who we are

We understand the product. We know how to move it forward.

Uurlaat Global is an independent South African commercial services company working across wine, spirits, hospitality and owner led brands.

Our services include wine and spirits sourcing, website building and maintenance, campaigns and content, personalised wine experiences, and brand and trade development.

We work with buyers, importers, distributors, producers, hospitality businesses and brand owners to present their businesses clearly, connect with the right people and create stronger commercial opportunities.

Jaco Pieterse, Founder and CEO of Uurlaat Global

Founder & CEO

Jaco Pieterse

Jaco Pieterse founded Uurlaat Global to help wine, spirits, hospitality and owner led brands turn good products and ideas into stronger commercial opportunities. His work brings together product sourcing, market connections and practical commercial execution, from websites and campaigns to wine experiences and brand development.

His approach is straightforward and personal: understand what the client needs, identify the right way forward and coordinate the people and practical details needed to make it happen. The focus is always on clear communication, strong relationships and work that adds real value.

jaco@uurlaatglobal.com

For buyers & brand owners

Are you looking to purchase wine or spirits? Send us your brief.

Tell us what you need: product category, style, target price, volume, packaging and destination market. We'll identify suitable South African wineries, distillers and production partners.

Send your brief

There is no cost or obligation for buyers to submit a brief or review the options we identify. Our role is simply to make the sourcing process more focused and time efficient by matching your requirements with suitable South African producers.

01

Your details

Tell us who we should contact about the brief.

02

Your product brief

Commercial detail helps us identify a stronger producer fit.

See how we handle submitted information in our privacy notice.

Your brief is treated as confidential business information.