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Strategic sourcing
We interpret the buyer's brief and identify South African wine and spirit options that fit the required style, origin, price point, volume and market.
Let's talk South Africa Global reach
Exceptional beverages.Connected to the right markets.
Uurlaat Global is an independent South African wine and spirits sourcing and market-connection partner. We connect buyers, importers, distributors and brand owners with the right product, producer and route to market.
Buyer briefs
Wine
Spirits
Private label
Bottled & bulk
What we do
From buyer brief to the right product and producer.
We combine beverage knowledge, trusted producer relationships and commercial focus to create practical routes from opportunity to order.
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Wine sourcing
From bottled labels and private-label concepts to bulk wine, we connect buyers with wineries able to meet the commercial brief.
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Spirits sourcing
We source whisky, gin, agave spirits and liqueurs through authorised distillers and production partners, including private-label opportunities.
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Market connection
We introduce aligned buyers and producers, then coordinate sampling, commercial discussions and the route from opportunity to order.
Built around partnership
The right relationship changes everything.
Uurlaat Global creates value on both sides of the conversation — helping producers access aligned opportunities and helping buyers find products worth building around.
For producers
Open the right doors.
We introduce producers to qualified buyers and help move each commercial conversation from initial brief toward a confirmed order.
For buyers & brand owners
Find the right product.
Tell us the style, origin, target price, volume and market. We identify suitable bottled, bulk, established-label or private-label options.
Our approach
Considered at every stage.
Understand
We define the product, customer, price point and market opportunity.
Source
We draw on trusted relationships to identify the strongest fit.
Shape
We evaluate, refine, negotiate and coordinate the right solution.
Connect
We bring exceptional producers, products and markets together.
Who we are
We know the liquid. We understand the market.
Uurlaat Global is an independent South African wine and spirits sourcing and market-connection partner.
We work with buyers, importers, distributors and brand owners to source products around a clear commercial brief — including wine by style, origin and price point; bottled and bulk opportunities; established labels; and private-label wine and spirits development.
Through trusted relationships with wineries, distillers and production specialists, we connect each opportunity with the right product, producer and route to market.
Founder & CEO
Jaco Pieterse
Jaco founded Uurlaat Global to connect buyers with the right South African wineries, distillers and production specialists. He brings hands-on knowledge of wine, spirits, product fit and the commercial realities behind a successful brief.
His approach is personal and partnership-led: understand the requirement, identify the strongest fit, coordinate the moving parts and build relationships designed to last.
jaco@uurlaatglobal.comUG Market Introducer Network
Good business begins with the right introduction.
Know an importer, distributor, retailer, hospitality group or brand owner with a genuine requirement for South African wine or spirits? Register the opportunity for confidential review.
Register
Submit the buyer or market opportunity before making an approach.
Verify
UG checks the lead, records the time and confirms whether it is clear to pursue.
Agree
We agree your role and any referral terms in writing before commercial outreach.
Register a lead
Protect the introduction. Keep the approach coordinated.
Each accepted submission receives a unique UG reference and date stamp. Duplicate company, market or contact records are held for review so that buyers are not approached twice and introducer interests remain clear.
Where an introduction develops into a qualified commercial opportunity, UG may work with the introducer on agreed referral terms. Suitable introducers may also be invited to remain involved as approved market representatives.
For buyers & brand owners
Are you a buyer with a wine or spirits brief?
Tell us what you need—product category, style, target price, volume, packaging and destination market. We'll identify suitable South African wineries, distillers and production partners.
Send your brief